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Blocked Images in Email Newsletters
The images below show three real-life examples of what happens to
email newsletters when images have been blocked by the recipients
email program.
(Broncos Leagues Club; Dominos Pizza; Mathers Shoe Stores)
Each example shows:
[A] What you see in the preview pane, with images blocked.
[B] What you see when fully opened, with images blocked.
[C] What you were meant to see - the complete email message.
Note the absence of best-practice email newsletter
tactics such as:
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Using text links
for navigation (not images).
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Using Alt-text tag
in image properties.
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Including link to
web version in header of email.
-
Including HTML
text content at top of newsletter.
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Using caption text
to accompany an image.
(1) Broncos Leagues Club Newsletter
[A] Below: Preview Pane View (images blocked)
[B] Below: Fully Opened (images blocked)
[C] Below: Fully Opened (images displayed)
(2)
Dominos Pizza Offer
[A] Below: Preview Pane View (images blocked)
[B] Below: Fully Opened (images blocked)
[C] Below: Fully Opened (images displayed)
(3)
Mathers Shoe Store Offer
[A] Below: Preview Pane View (images blocked)
[B] Below: Fully Opened (images blocked)
[C] Below: Fully Opened (images displayed)
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