Why Low-Tech Businesses Need Email Newsletters
By Stuart Ayling, Solutions Found                                                                   

You don’t need to be in a high-tech business to benefit from publishing an email newsletter.

When you think about it, most low-tech businesses have great opportunities to improve customer relations and increase sales by increasing their interaction with customers.

Note: when we say ‘low-tech’ we are talking about typical everyday businesses such as hairdressers, cafes and fashion stores. Businesses that don’t normally use any fancy technology or gizmos.

Goldmine of Customer Data

Low-tech businesses are sitting on a goldmine of customer relations. They usually have data on previous customers, and often have contact details on file (but rarely use that information effectively).

Example: Think about the café that collects business cards as part of their monthly loyalty prize. Data is collected on customers that already know the business. Customers who can easily be persuaded to return.

Even if the business owner is techno-phobic (hates using technology) that is no reason for the business not to be publishing an email newsletter. The economics and success stories of using email marketing have already proven the medium as an important marketing communication channel.

Critical Point:
More and more customers are moving towards preferring email as their main point of contact. And research shows that customers do respond to relevant offers from companies they know.

Forget your own fear of technology… and talk to your customers through the channel they prefer, email.

Low-tech businesses can benefit from email newsletters to:

• Promote short-term offers.

• Clear excess stock.

• Reward previous customers.

• Advertise national promotions.

• Introduce new products.

• Increase the number of transactions.

• Get the customer to buy more frequently.

• … and much more

A New Solution

Services such as Solutions Found fully managed email solution can now help low-tech businesses publish email newsletters, without the business owner or staff having to learn any software (and in some cases without even having to touch a keyboard).

To maximise benefits from using email newsletters the business should develop a 12-month promotional program, and use that to structure suitable content and offers for the email newsletter issues.

This information can be given to the email services provider to merge into the pre-approved email newsletter template. The finished template is then scheduled to send to customers at a predetermined time.

No Technology Hassles - Just More Sales

The business doesn’t need to send any emails. No grappling with technology. It is all done for them 'behind the scenes'. The business only needs to manage the influx of customers, respond to enquiries and process the sales that result.

If you have a business or franchise in a low-tech sector, don’t make the mistake of thinking email newsletters aren’t necessary.

Outsource your newsletter production and relax – your customers are waiting to hear from you.




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