Writing Copy for Your Website
By Solutions Found

To write persuasive copy (i.e. words) for your website try using the techniques that work off-line. They work equally well on-line.

Research has shown that people read websites in much the same way they skim through direct mail - looking for items that 'catch' their attention.

For the copywriting novice it is often tempting to incorporate a lot of pictures, graphics, and other gizmos to try and grab the attention of your visitor.

But does that really work? In most cases the answer is a resounding No!

By observing other successful websites you can easily see they employ clear and uncluttered copy. Key points are easy t find. The writing style is short and to-the-point.

Build your website around your copy. Only add pictures and graphics if they enhance and support your copy and do not distract your visitors from the one most important thing on your site - your sales message.

Other important things to consider are: 

• Use plenty of white space. 

• Break your copy up into bite-sized chunks. 

• Pack your message with benefits, benefits and more benefits.

• Make it easy to contact you from every page.

• Place a "home" button on every page.

• Make your copy is as long as it needs to be to get your whole message across.

• Emphasise your key points.

• Use Testimonials with imagination and incorporate them into your copy on pages that contain relevant information. Don't only list them on a separate page as a lot of your readers won't look for them.

• Make it easy for your visitor to made a positive buying decision.

Need help to create your website or prepare copy for your website? Contact us.


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