Email Marketing

Email marketing is about developing relationships with your customers - and being there in front of them when they are ready to buy!

Most businesses roughly match the 80:20 rule. That is, 80% of sales come from the top 20% of customers. Yet most marketing (advertising, offers, and promotions) targets the other 80% of customers... the low end of spenders!

Existing customers - your best customers - are often overlooked. Little attention is paid to increasing repeat purchases from previous customers.

If this sounds like your group, you are 'leaving money on the table'. Your previous customers are the ones most likely to buy from you again. They should be nurtured, not forgotten.

Email: the cost-effective promotional tool

Now your group can use email marketing as a cost-effective promotional channel, targeting your message directly to existing customers.

Get more sales from your existing customers.

Use email to:

• Create awareness.

• Generate leads.

• Feature new products.

• Educate customers and prospects.

• Promote local events.

• Stay in touch.

• Increase sales.

• Provide ongoing customer service.

By following email marketing 'best practices' you can operate an ethical and effective email marketing program.

In fact, these days many customers find email to be the easiest and most convenient way to receive information. After all, more people use the internet for email than for any other purpose!

Did you know...

• 95% of all Internet users are email users.

• 84% of consumers say they open email offers.

• About 70% of the Australian population is online (that's more than 14,000,000 people).

Email tips

Building Your List

By using a combination of methods, such as adding a sign-up form on your website, checking your existing database, running competitions, and good old fashioned "asking for it", you can quickly build your customer email database.

Creating the Emails

You can use one of hundreds of free email templates to create that truly professional look. Ask us for help to create templates for your franchise group. What to send? Focus on timely topics or offers that your customers will respond to. We can advise you on how to do that - and can even prepare and send your emails on your behalf for a small monthly fee.

Sending Your Emails

Don't rely on clunky manual processes using Outlook or other personal email programs. It is best to use a professional Email Service Provider as the channel through which you send your email campaigns, newsletters, or promotions. An Email Service Provider specialises in running software that gives you an easy to manage system for collecting your contact names, storing your database, creating your emails, and sending your finished email messages. 

NEED HELP?

Many companies and franchise groups know they should be using an email newsletter or regular email promotion. But they simply don't have the time or knowledge to get started.

That's when you contact Solutions Found.

If you want to implement an effective email program for your franchise, chain, or corporate group contact us.